Be on the lookout for these web design mistakes.
Web design can be fun, confusing, frustrating or all of the above, but it’s a great learning experience and anyone can gain the necessary skills to do it. If you’re just getting started and want to avoid making rookie mistakes, it would be wise to glean some advice from a knowledgeable source before jumping right into it. Plus, there will be plenty of time to make other mistakes.
The digital marketing and web design experts at JumpSIX Marketing have crafted many beautiful websites by following a few basic design and functionality tips that can be applied to any kind of website or online business. By avoiding the following mistakes you can save yourself the headache of unhappy web browsers and/or clients.
One of the most important aspects of web design is user navigation. You want your website to be as easy to navigate as possible to encourage lots of browsing and clicking. A website that’s confusing and complex will only send web visitors away to other less confusing sites.
If looking at your website gives you a headache, that’s probably not a good thing. Instead of going for bright greens and yellows, try starting off with a gray palette and slowly adding in colors. This will help you create a balanced and sophisticated design.
Too Much Content
Content is vital to good web design but too much content can have a negative effect on user experience. No one wants to scroll three miles down a page just to get to the footer – keep pages at 400-600 words for a user-friendly and SEO friendly website.
Spelling and Grammar Mistakes
Since we’re on the topic of content, web design littered with spelling and grammar mistakes will make readers doubt your credibility. And can you blame them? If you’re not the best writer, that’s okay. Just have someone proofread your work before putting it out there for the world to see. Website users want to no that the company their about too do business with knows wut there talking about. And sentences like the previous one aren’t doing you any favors.
Low Resolution Graphics
A resolution of 72 PPI is considered the optimal resolution for website images. You can even go as high as 120 PPI but wandering outside of that range may result in unmanageable file sizes and varying image sizes on different screens. Sticking to an image’s original dimensions will also help eliminate blurriness, pixelation and overall bad quality images.
Ignoring the Fact the Adwords Exists
Ignoring Google Adwords during web design is a great way to miss search engine marketing opportunities. (Which is bad!) Adwords can help you zero in on keywords website users search to find your services, create ads and manage ad spending. This Google tool is available to anyone who wants to learn how to use it and is an efficient way to gain customers, measure marketing efforts and keep track of valuable insights.
Auto-Playing Music or Videos
As convenient as it may seem, don’t do it. Haven’t you ever had multiple tabs open at once with the most annoying song ever blaring from one of them but you can’t figure out which one it is? While there’s nothing wrong giving website users the option to play music or a video on your homepage, don’t make that decision for them. You may end up losing visitors.
Blogs are vital to search engine optimization. Search engines like websites with frequently updated content, especially when it contains the keywords people are searching for. Integrate a blog into your web design right from the start and post one blog a day or even just one blog per week. It will boost your SEO as well as give your customers and website visitors more insight into the heart of your business.
Too Much (Or Not Enough) White Space
Cramming your website pages full of information, text and photos can be visually overwhelming. And while finding the balance between white space and on page elements can be difficult, it’s still an important part of web design. Get multiple sets eyes on your drafts for outside opinions and remember that starting simple is always better.
A Confusing Homepage
Your homepage should be focused on the main product or service you offer. If you own an auto body shop, when website visitors land on your homepage there should be no doubt in their mind that they’re looking at a business that provides auto body services. Clearly display your business name and logo front and center to avoid confusion or a lack of clarity.
Web design is a big part of the digital marketing and digital advertising services we provide. Contact JumpSIX Marketing for more information on additional services like social media marketing, Google advertising, display advertising and more.