The Basics of Search Engine Marketing

search engine marketing graphic

 What is search engine marketing and how does it work?

We’ve all been there. Scouring the internet for a how-to video on building a robot that can write blogs for you. Okay – maybe we all haven’t been in that exact situation, but we can relate, right? We’ve all searched for a certain product we love or a particular piece of information we need to make our lives easier. And more often than not, we find it pretty quickly with Google’s help. Search Engine Marketing is a large part of this process and it can be a powerful tool in sending prospective customers to your website, blog or storefront.

Potential consumers are searching for products and information every single day and businesses that clearly provide that information on the first SERP (search engine results page) will come out on top with more website traffic and more conversions.

Search Engine Marketing Defined

Search Engine Land defines Search Engine Marketing (SEM) as “the process of gaining website traffic by purchasing ads on search engines.” Basically, SEM just refers to paid search advertisements. JumpSIX Marketing creates top performing display ads, search ads, video ads and Product Listing Ads (also known as Google Shopping) to help our clients rank higher on the SERP and reach more prospects.

While SEM is used with the intention of gaining more leads and business, it doesn’t provide the same long-term results as Search Engine Optimization (SEO). To learn more about SEO and its benefits, check out this blog post.

Display Advertising

Display Advertising if a form of online marketing that uses video, images and rich media to convey a message. An ad campaign is nothing without a creative and compelling advertisement. Our talented engineers and designers use a variety of formats to craft an engaging ad that is well-suited to your business and targeted consumers. We also use remarketing to bring consumers back to your website after a first visit, which in turn, increases the likeliness of a completed transaction.

Video Advertising

Anyone can pull their iPhone out of their pocket and make a 30 second video, but an effective video advertisement burrows deeper than just the surface. Whether it yanks at the emotions, identity or passions of the consumer, a powerful video advertisement communicates a message that results in a response to a call to action. Our team at JumpSIX Marketing uses a strong script, industry-specific graphics and kinetic text to produce a final product that begs for likes and shares and results in conversions.

Search Advertising

Effective search advertising can help businesses dominate Google’s search results and even outrank larger competitors. The process starts with keyword research and determining modified broad based search terms that really zero in on the intent of people’s searches. Our lead engineer likes to take his time “meditating” on each client; getting to know them and their goals to more effectively target their consumers.

Product Listing Ads

Product Listing Ads (PLA) or Google’s paid shopping ads program are cost per click ads that feature your products. If you Google a phrase like “cowboy boots,” you’ll see a box featuring various cowboy boots for sale from different online merchants, prices, reviews and more. Google Shopping is a proven way to generate consistent website traffic and conversions and JumpSIX Marketing can help you increase your sales.

Search Engine Marketing is a multi-faceted concept that offers many roads to success. It has the ability to meet prospects where they are, providing valuable products and information when it’s needed the most. Contact us today to learn more about our tailored SEM services.

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