One of the most exciting aspects of working in web design is the ever-changing interaction between design and technology. The way talented web designers cope with technological challenges while managing to create stylish, user-friendly sites is often impressive, and it’s definitely something to watch in the coming year. In 2017, the web design field saw many advancements, a major one being mobile usage overtaking desktop browsing. As such, mobile web designers must continue to keep up with mobile technological trends to stay relevant. Today, JumpSIX Marketing takes a look at 4 upcoming web design trends we expect to explode in 2018.
Web Design Trends for 2018
1 – Vibrant, Saturated Color Schemes
Many web designers in the past have stuck with web-safe colors. However, 2018 will be the year of supersaturation and bold color designs as web designers become more courageous with their choices. This is in part because monitor and screen technology is allowing more visitors to experience richer colors on their devices. Bold color schemes will allow brands to differentiate themselves from more traditional sites to attract attention.
2 – Top Sticky Elements vs. Bottom Sticky Elements
We all know that users read from left to right, however as mobile usage continues to skyrocket more users are getting used to clicking at the bottom of their smartphones to navigate. As mobile browsing continues to eat up market share, designers are starting to make sticky menu items scroll from the bottom of the page in order to create a better functionality for mobile users.
3 – Big, Bold Typography
Typography has always been a powerful web design tool, allowing designers to create personality and tone while conveying useful information. As device resolution continues to improve, custom font usage may be on the rise. Using large letters and contrasting parallels keeps the user engaged while reading your website. Designers may face challenges, though, when trying to keep designs clean and uncluttered while creating this bold typography.
4 – Voice Integration and Conversational Content
As voice user interfaces such as Siri and Cortana continue to improve, more websites are beginning to integrate voice user interfaces into their design. Content creators will also need to make sure that their content is written conversationally as voice search becomes more popular. For example, if someone is looking for the nearest barber shop they might type “barber shop chicago” into their mobile device, whereas they might ask Siri, “where is the closest barber shop?” Web design that keeps this change in user behavior in mind will benefit from the increase in voice search usage.
Need Cutting Edge Web Design?
The JumpSIX web design team can provide you with a modern and attractive website that takes the newest trends and technological advances and implements them to your advantage. We also provide website hosting services, web security protocols, and maintenance. If you want to catapult your website ahead of the digital marketing curve, then contact JumpSIX Marketing at 417-409-1550 today.