Creating a great SEO team requires that your company invest not only in good people but also in team management that fosters success. While a team is only as good as its individual parts, there are ways you can help your writers produce their best work. At JumpSIX Marketing, our digital marketing experience has taught us many lessons about how to build and manage a successful team. Here are 4 tips for building and managing your SEO team.
Promote a Positive Learning Environment
One of the most important things you can do to create a great team is to cultivate learning and improvement within your work culture. If your team feels that they are not keeping up with the latest trends and information about SEO, your best employees may leave to find fulfilling jobs that promote improvement.
At our weekly meetings, we have roundtable discussions about what is new in SEO and what we can do to implement positive ideas in our department. If you want your employees to thrive, you have to promote an environment of growth and self-improvement.
Take Feedback and Be Flexible
One of the best aspects of having a diverse team from different backgrounds is that you have a wide range of ideas and ways of looking at problems. If your business is rigid and does not take employee feedback into consideration, then your company will be left behind by a digital marketing company that works as a collective unit toward its goals.
Attend SEO Conferences
Your SEO department may be the big fish in your city, but the SEO scene can make even the flashiest teams seem small. Tapping into veteran knowledge is essential to continuing to improve. And by attending industry conferences, your team can access that knowledge and implement it to the benefit of your business.
This tip applies to any business, but it bears repeating. Feedback, both positive and negative, is essential to improvement. If your employees have gaps in their skillsets, then they need to hear it in order to improve. Constructive criticism and positive reinforcement are some of your most powerful tools as an employer. Shying away from these tools to avoid hurting feelings is a mistake your SEO team cannot afford to make.
Take Your SEO to the Next Level
Running a business and managing your digital marketing strategy at the same time can be a struggle. At JumpSIX Marketing we can exceed your SEO goals and bring your digital presence to the forefront. We specialize in technologically-driven campaigns that deliver excellent results to your company regardless of your starting point. If you are interested in learning how we can revolutionize your digital brand, contact JumpSIX Marketing today.