Can the Browser Someone Uses Affect Your Digital Marketing Efforts?

Web browsers on a desktop screen.

Few people really think about which web browser they use on a daily basis. Some of you reading this might not even know what we’re talking about when we say “web browser”, and just click the icon on your phone, tablet, or laptop that takes you to the internet. Well, that’s your web browser.

Whether you use whatever default browser your device has or you use something specific like Google’s Chrome or Mozilla’s Firefox, your browser can change your online experience. It also changes how digital marketing is designed and tailored to target certain customers or audiences. How? In this blog, JumpSIX Marketing will explain.

Browsers and In-Build Content Blocking

It’s a sad truth that far too much of the advertising you see online is annoying. Intrusive ads and desperate digital marketing tactics are common, and plenty of users have to rely on ad-blocking software through various browsers add-ons and extensions.

In the last few years, browser developers have started to build in their own native content and ad-blocking. Safari, Opera, Microsoft Edge, and Google Chrome have all adopted this new strategy. Some developers are even releasing browsers specifically tailored around ad-blocking and tracking prevention, like AdBlock Plus and Brave.

Auto-Play Across Browsers

One of the most recent developments in built-in content blocking is the prevention of autoplaying videos. Many browsers are beginning to offer the option to block autoplay of any-and-all content across the web. The fact that this is being built into browsers now demonstrates that a different, more creative approach to digital marketing needs to happen.

Extensions, Compatibility, and Tracking Prevention

Even with these newer built-in features, many users still rely on extensions for managing the kind of content they’re exposed to. Just searching for anti-ad or ad-blocking extensions in Google’s online Play Store will pull up a long list of options. The majority of these extensions don’t just offer basic blocking of banners or pop-ups, but also of the tracking digital marketing campaign developers use to target their ads.

Consumer-Focused Advertising

There’s a very obvious shift happening in the way browsers are developed that says something important about the direction of digital marketing. What is it? Well, most of the ad-blocking extensions and the options native in various browsers have a telling option that users can toggle on or off, usually something like:

“Allow some non-intrusive advertising”.

In offering to allow “non-intrusive” advertising, or to whitelist certain sites and allow them to display ads, it shows that consumers aren’t entirely anti-advertising. The most important thing for advertisers is to think about their ads.

Be creative and engaging, rather than insistent and intrusive. Knowing your audience, thinking carefully about your targeting, and being smart with your approach to sales are all more important than ever for digital campaigns.

Talk to JumpSIX About Versatile and Adaptable Digital Marketing

Whichever internet browser your customers use, JumpSIX Marketing can help with digital marketing services that fit your company, products, and your users. Whether you’re looking for SEO, web design, search engine marketing, or overall digital marketing services, talk to JumpSIX Marketing to get started.

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