In previous blogs, we talked about some common mistakes people make in their SEO strategy. But SEO isn’t the only area of digital marketing where slipups can happen. A lot can go wrong in a display advertising campaign as well. Today in the JumpSIX Marketing blog, we discuss some of the most common mistakes people make in their display advertising efforts.
Obviously, lazy or boring copy is going to make all of your other efforts null and void. You want to make sure you create ads that actually do a good job appealing to the client. Also, even if you have good copy, you can’t use it over and over again. You need to make sure to keep things fresh so your target audience isn’t seeing the same things over and over again. Other things to watch out for include spelling and grammar mistakes. If there are mistakes in your ads, it can seem unprofessional and make customers unwilling to trust or buy from your business.
In addition, your content needs to be truthful. A misleading call to action may get you clicks, but it certainly won’t get you conversions. Plus, it makes your potential customers angry and unlikely to do business with you in the future.
Not Considering Your Target Audience
You need to have a firm grasp on your demographics and target audience in order to have a successful display advertising campaign. Without this information, you could be wasting money sending ads to people who aren’t interested. Going hand in hand with this, you also need to be putting your ads in the right places, like websites that your target audience will be visiting. This includes using social media. Many successful display advertising campaigns are bolstered by advertising on Facebook and other social media sites.
Your display advertising ads need to be appealing, yes, but more importantly, they need to be optimized for all platforms. All too often, you’ll be browsing a website on your mobile phone and be hit with an ad that was clearly not optimized for mobile sites. This is distracting at best, and extremely annoying at worst. These are not things you want your customers to be feeling. Don’t make this mistake and make sure your ads read clean on a mobile device.
Choose JumpSIX Marketing for Your Display Advertising Needs
The easiest way to avoid these display advertising mistakes is to let someone else make sure they don’t happen! At JumpSIX Marketing, we can take care of all your digital marketing needs. For more information and to learn how we can help out with your business, contact us today.