Social media marketing is definitely not a one-size-fits-all approach. Depending on your business, certain social media platforms will work for you, while some won’t. A good social media marketing strategy will make sure you don’t waste effort and resources on a platform that doesn’t connect you with an audience. But, with all the platforms available, how do you choose which one is best for you? Today, in the JumpSIX Marketing blog, we’ll be taking a look at some of these platforms and how they could benefit or take away from your business.
Without a doubt, Facebook is still the most widely used social media platform. At this point, leaving Facebook out of your social media marketing strategy isn’t really an option. The sheer number of people using it supersedes any arguments you can make against it. That being said, the younger generation is slowly phasing Facebook out. There may be a time in the future where another social media platform is the new dominant force, but that won’t be anytime soon.
So let’s look at what being on Facebook can do for your business. For one, it’s an easy way to create brand awareness. It’s also a great tool for targeted advertising. In addition, a majority of your customers will instinctively look for you on Facebook first if they’re looking to find you on social media. Facebook is a great way for you to let these dedicated customers know what’s going on with your business and if you have any events or promotions coming up.
Twitter is probably the next platform you think of when making a social media marketing strategy. Right now the challenge with Twitter is reaching a new audience. Twitter doesn’t have as extensive of an ad targeting system as Facebook. This means you pretty much rely on customers who end up following you to pass on your Tweets by retweeting or favoriting them.
Hashtags are a good way to attempt to reach a bigger audience. Paying attention to trending hashtags relevant to your business is also a good idea. The benefits of Twitter are that’s it’s easy to create content that coincides with your Facebook posts and the potential of reaching a lot of people is there. For now, it’s a good idea to be on Twitter, but it shouldn’t be the only platform you focus on.
This is where things get a little more nuanced. Instagram is a great medium to reach customers through, but only if their platform suits your business. For instance, a plumbing company may not want to include Instagram in their social media marketing strategy. The reason for this is that Instagram is an image-driven platform. Unless you have appealing pictures to consistently post for your customer base, you probably shouldn’t use Instagram. In the case of a plumbing company, people don’t necessarily want to see pictures of pipes being repaired.
On the other hand, a company like a coffee shop could greatly benefit from a solid Instagram campaign. Posting pictures of your shop and the coffees you make are appealing and will make customers want to follow your brand. You can even hold specials and promotions through Instagram. For example, ask your customers to like and repost your photo for a chance to win free lattes for a week.
Similar to Instagram, Pinterest should only be utilized if it suits your business. Pinterest depends on images and content curation. With Pinterest, you have the opportunity to reach a huge audience if your content is appealing and well liked by your user base. They will re-pin your posts and possibly gain more followers for you. Pinterest is a great tool to increase brand loyalty – but remember – it’s not the right platform for everyone.
Youtube is another great social media platform to implement in your social media marketing plan if possible. If you have a quality Youtube channel, you’ll gain subscribers. When you have a subscriber, they’re more than likely going to watch every video you post because they liked it enough to want to know about new videos on your channel. This is extremely valuable because you can carefully curate your content to tell your customers exactly what you want to tell them. It also gives them a more personal connection to your brand.
To top it all off, Youtube is owned by Google, so your videos are likely to pop up on the search engine. The only downside is Youtube content needs to be engaging and high quality in order to entice customers to subscribe. This can be time-consuming and costly.
Social Media Marketing with JumpSIX
There are many social media platforms out there. Today we scratched the surface in our blog, but there are many more factors to consider than the ones we mentioned here. Not to mention we haven’t even gone over Google+, LinkedIn, etc. If this all sounds overwhelming, well, that’s because it can be!
Here at JumpSIX Marketing, we constantly innovate our social media marketing strategies to meet the needs of the industry and our customers. Don’t worry about trying to keep up; let us do it for you. We are a comprehensive digital marketing firm that can take care of all your needs, including SEO, SEM, social media marketing and more. Contact us today or view our website for more information on how we can bring your company to the next level.