SEO Can Help You Create Brand Identity
When creating a good SEO strategy, it’s easy to get wrapped up in keyword research and your organic rankings, but it’s important to remember the content itself. When creating blogs and foundational pages for your website, you have the opportunity to create a consistent tone and voice for your brand. When people click on your brand in their Google search results, will the page they land on draw them in? A good SEO strategy gets you in the position to be clicked on; a great SEO strategy makes sure the customer wants to keep reading when they get to the page. Read on to learn more!
Find Your Tone
The tone is an important aspect of your page and blog content. Tone can be serious, playful, funny, casual, or whatever suits your business. Your tone can be based on the demographics you’re trying to reach. For instance, if you’re a financial advisement firm, you probably wouldn’t want a humorous, playful tone for your website. If people are planning on trusting you with their money, they’ll expect the website content to be professional and concise. On the flip side, if you have a website for a laser tag arena, you’ll want to have a fun and playful tone to reflect the fact that you’re a leisure activity company. Maintaining a consistent tone is essential to avoid giving your potential customers mixed messages about the ideals of your business.
Once you decide on the tone you’re going for, you can start creating the foundational pages for your website. When doing this, you’ll want to start using those SEO best practices to properly integrate keywords based on the page you make. This process is tricky because after doing extensive keyword research, you’ll want to make sure you’re utilizing your best keywords in the content.
You want customers to be able to click on your website after typing in the particular keyword and find exactly what they’re looking for. For example, if someone types in “personal injury lawyer,” and click on your company in Google, they’ll expect to be taken to a page that explains the company’s status as personal injury lawyer. They’ll also expect that page to succinctly state why that firm is the best one for them, and how they can be comfortable trusting that firm with their case. It would be bad if someone typed in “personal injury lawyer” and it took them to the page that talks about a different law service your firm offers.
Trust JumpSIX Marketing with Your SEO
Creating a comprehensive and effective SEO strategy can be extremely difficult if you’re not sure what you’re doing That’s where JumpSIX Marketing comes in. We are a digital marketing company with proven results. SEO is just one of many incredible services we offer to increase your digital presence and bring in more customers than ever. Contact us today for more information, or view the JumpSIX Marketing website.