As search engine optimization has taken center stage in digital marketing, businesses have naturally pursued avenues to get organic clicks. The equation started pretty simple: organic clicks are free. However, that didn’t stop Google advertising, more specifically, AdWords, from being a player in the digital marketing industry. As we are coming full circle, neither SEO and PPC (pay per click) advertising have replaced the other, but rather, the two now interact and coincide in many business’ marketing strategies. So the question is this: how does Google advertising affect organic, SEO results? The JumpSIX blog is here to discuss.
Different Methods, Same Goals
As was mentioned above, SEO and PPC now overlap. Most companies don’t use either of them exclusively, but rather utilize a little bit of both. So if companies are optimizing their search engine results and also paying for clicks, naturally there will be some tangling in results. This is why it isn’t uncommon to see a paid ad at the top of your search followed by an organic result form the exact same company. This is natural and makes sense.
So when it comes to analyzing how Google advertising affects SEO, it’s important to remember that while the methods are different, both PPC and SEO departments are in it for the same goal. They want their business to get clicks as a result of Google searches and for those clicks to turn into business. So while an organic click doesn’t cost anything, that doesn’t negate the business value of a PPC.
So Does Google Advertising Affect SEO Results?
Well, this question is a bit more complicated. According to Google, no, organic results are not impacted by Google advertising. However, they aren’t saying that the actual value of a business’ organic results isn’t affected by AdWords, but rather that Google’s crawlers don’t give points to businesses using AdWords. In other words, Google is saying that they don’t play favorites.
However, there is an indirect impact from Google advertising on organic results, most notably with search tendencies. For example, a searcher who has previously seen a company via ad is more likely to be back on that website in the future, whether that be via an ad or organic results.
Let JumpSIX Help With Your Advertising Needs
When it comes to SEO vs. PPC, it good to think of the phrase “all publicity is good publicity.” Don’t think of the phrase in its normal context, but in the context of search engine results. While Google doesn’t directly reward AdWord users with better organic results, exposing potential customers to your brand via paid ads will make them more likely to click on an organic result. Do you still have questions? Don’t worry. JumpSIX is here to help. Contact us today at (417) 799-2233 or visit our website for more information.