Google & Bing: SEO Similarities and Differences

Optimize Your SEO for Google and Bing

As of now, there are three search engines giants. In first place we have Google with around 67% of all search traffic, in second you have Bing, and third is Yahoo. So ignoring Bing and Yahoo could be closing you off to about 30% of users. This is a huge number when you consider how many times people search for something on any given day.

Luckily, Bing and Yahoo follow similar guidelines, so if your SEO is optimized for one, you’re closely optimized for the other. Unluckily, there are some subtle differences between Google and Bing’s algorithm that can’t be ignored if you want significant rankings for both. It’s ideal to optimize your SEO strategy to meet both algorithms, but this can be difficult, especially for the inexperienced.

JumpSIX Marketing creates digital marketing strategies that rank across search engines. Letting us take care of your SEO will make sure you’re ranking on each major search engine. First, let’s break down the similarities and the differences in Google and Bing’s algorithms.

Google and Bing Similarities

Relevant Content

This may seem obvious, but both search engines value relevant and quality content with good keyword integration. If you are not providing value to users, Google and Bing don’t value you. Also, your SEO strategy should incorporate a local keyword strategy, which means you include your location in your keywords. For example, a good geographical keyword would be “digital marketing in Springfield, MO.” Google and Bing both place importance on keywords such as this.

Backlinks

Although Google values backlinks more than Bing, Bing still views them as important. If you have low quality or spam links, you’ll be penalized by either search engine. It is important to use the tools provided by these search engines to review how your website is interpreted by them.

Technical Issues

If your website is a mess of 404s, 301s, broken links, and technical issues, Google and Bing will deem your website as poor quality. Make sure your website is managed properly.

Google and Bing Differences

Keywords

Probably the biggest and most noticeable difference in Google and Bing’s algorithms is the way they recognize keywords. Google gives you more flexibility with your keywords where Bing is much more literal. Google can pick up on context and synonyms where Bing can’t. To counter this, you should make sure your keyword integration is thorough and balanced.

Social Media

Bing places quite a bit more importance on social media than Google. Google has slowly been working to give more value to social signals, but right now it views backlinks as more important. If you have a good social media strategy this aspect shouldn’t be a problem for your business.

Website Age

Google generally takes a website’s age or freshness into an account to a certain point. If two websites are the exact same, but one is older, than the older website would rank higher. That’s pretty much the extent of how important domain age is to Google ranking factors. For the most part, it is fairly insignificant. You can overcome having a newer domain by implementing plenty of fresh and authoritative content. Bing values websites that have been around longer, as they view them as authoritative. The best thing you can do is to continually create strong and authoritative content. Google will pick up on it and give you a better ranking faster than Bing will, but putting in the work will increase your ranking on Bing eventually as well.

Flash Player and Images

Google couldn’t care less about Flash. Believe it or not, Google will actually be discrediting sites that use Flash because it is not index friendly. The industry standard has improved so much that flash is now rather obsolete. As of now, Google interprets Flash as an image on a page. Bing is the opposite, they recognize multimedia in a much bigger way. Flash Player has pretty much gone the way of the dinosaur, so there isn’t really much reason to use it, especially because the primary source of search engine traffic ignores it. What you should do is include images with relevant alt tags and descriptions. Google will value this at some level, and Bing will really pick up on it.

Let the SEO Professionals Handle Everything

Google is constantly changing. Because of this, everything you’ve read in this article may not be relevant in the future. Don’t worry though, at JumpSIX Marketing we always stay current with Google’s ever-changing processes. Additionally, JumpSIX Marketing creates SEO strategies that will rank you across search engines. We can manage and build your site, take charge of your social media, and optimize your search engine marketing as well as your SEO. To find out how we can help your business, contact us today.

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