Display advertising is a fantastic, effective way to bolster brand visibility and increase sales, getting interested customers – both old and new – to your website. At JumpSIX Marketing, the Google Display Network is one of our most popular methods of advertising, and there are some good reasons for it.
If you’re unfamiliar with digital marketing and display advertising, there’s a good chance you’ve never heard of the Google Display Network, but you’ve definitely encountered it. This is part one of a brief blog series we’ll use to explain some of the basics of display advertising and how it can be used to boost business.
What is the Google Display Network?
Have you ever been browsing a website and had an ad appear on the page that seems targeted specifically to you? That’s the Google Display Network in action. Google allows sites in its Display Network to show ads that relate to the interests, browsing habits, and shopping history of the users reading it.
Using in-depth targeting methods, advertisers can use display advertisements to appeal to potential new customers, while also reaching out to previous shoppers elsewhere on the internet.
How Does Display Advertising Work?
The Google Display Network gives advertisers the benefit of optimizing their budget to its fullest potential. By targeting specific audiences through interests, placements and demographics, designing effective ads, and being smart with your budget, it allows you to find the best places to show your ads. Bidding competitively against other advertisers puts your company, product, or whatever else you might be advertising, right in front of the people you want to see it.
There are a lot of factors that go into display advertising, and JumpSIX knows it can be challenging to understand this digital marketing method fully. If you are still confused or want to learn more, check out this blog for the answers: What is Display Advertising Exactly?
Controlling Your Brand Image
To make the most of display advertising, you need to come up with some ads. There are a variety of different ads that you can use:
- Text Ads – These display ads are featured on websites. They look similar to the ads you see on their search result pages – but are positions on websites that are part of the Google Display Network. Each text ad includes a headline, two short lines of text, and a website URL. Advertisers can create a variety of different text ads to see which ones get more user response.
- Image Ads – These ads are customized images that are relevant to your brand. Clicking on them takes the viewer to a page you specify.
- Rich Media Ads – These ads are interactive and can feature a variety of different elements such as moving images, sliding text, and more.
- Video Ads – Video ads allow advertisers to create and embed a video advertisement to play within an ad. Remember those video ads you see while browsing YouTube videos? That’s what we’re talking about here.
AdWords has its own gallery that can help you build an ad, or you can upload one you’ve designed yourself. However, you always need to be aware that ads should conform to a strict set of standards determined by Google, otherwise they won’t be approved for use. Not to mention, designing an ad is harder than it seems when you’re looking for brand recognition.
JumpSIX and the Google Display Advertising
Using the Google Display network for display advertising is an extremely effective method if it’s done right, but it can be immensely complicated and in many cases.
Using a professional Google Partner digital marketing agency like JumpSIX gives you the benefit of insider experience. Contact JumpSIX Marketing today to find out how we can help you.
Read the next blog in this series, What is the Google Display Network? Part 2, where we will look at some of the unique terminology that comes with using the Display Network.