Why Your Digital Marketing Strategy Needs to Change Regularly
Have you been chugging along with the same digital marketing strategy for a while now? This could be doing some real damage to your brand and your business. You might not even notice until it’s too late. Digital marketing is always changing, and you have to change with it. JumpSIX Marketing can explain how and why this matters.
Changes in Your Market or Industry
Any industry is subject to change, perhaps now more than ever. This means that engagement with customers or clients has to change too, whether you’re providing a service, a product, or anything else. It also means that what appeals to them will change. Sticking to the same digital marketing campaign for months or years is as bad as refusing to move on from print advertising. You end up being left behind by more modern, adaptable competitors.
Changes in Your Audience
Industries change for a variety of reasons, not least of which is the end-users in that industry. Your audience will likely change over time and how you appeal to them will need to change, too. Just as an example, take a look at the rise in craft beer over the last decade. Small, independent breweries have taken off, appealing to a more selective crowd.
How have the bigger, established brewers responded? The best of them have shifted their marketing towards the same crowd, coming up with their own “craft” styles, or rebranding existing products. Some have embraced the simplicity of macro-brewed beer and sold it on the basis of not being some fancy, niche craft. The point is the same either way: successful companies adapt to changes in audience tastes and demographics.
Changes to Algorithms and Digital Marketing Best Practices
On the more technical end of things, your digital advertising and marketing are often at the mercy of the shifting algorithms of search engine giants. These changes can be slow and incremental or can happen quickly and unexpectedly.
Either way, doggedly sticking to your old campaign methods is going to hurt you when these changes happen. A regular refresh with an eye towards what companies like Google are currently looking for can only do good things for your business.
Stay Ahead of the Digital Marketing Curve
If you want to make sure that your digital marketing strategy, techniques, and implementation are all up-to-date, contact JumpSIX Marketing. We’re not just a full-service digital agency, we’re a Google Partner company, too. This means you can be assured that we know what we’re doing when it comes to search engine marketing, SEO, display advertising, web design, and whatever else it is you need.