JumpSIX Marketing Explains Why You Should Pay Attention to Your Privacy Policy

Privacy policy on a laptop screen.

We all know what a privacy policy on a website or app looks like, and we all know how it feels to ignore it completely. Recently, however, you might have noticed sites getting a little more insistent with how their privacy policy is displayed, as well as making sure you’ve seen and understood at least some of it. There are a few reasons for this, and they affect your business’s online presence, too. In this blog, JumpSIX Marketing is going to explain the renewed importance of the privacy policy, and why you need to pay attention to yours.

What Is It?

A privacy policy basically serves as a legal document that lays out for the user the kind of information that’s gathered when they use a particular service. This usually means any personally identifiable information like your name, location, banking information, browsing history, past purchases, or anything else that’s applicable.

Why Does It Matter?

Privacy is a major concern, especially when it comes to the information we share online. Data breaches in major global companies have been big news in the last few years, whether it’s leaks of banking or social security information or personal information kept on large databases. Having an up-to-date, clear, and honest privacy policy shows that you’re aware of how important this is to your users. It could also save you some hefty fines.

The 2018 GDPR and Its Impact On Your Site

The issue of privacy, and how a privacy policy is written and presented to users, got even more complicated in 2018. Stricter rules were imposed by the European Union on the way in which companies collect data online and specifically how available they make that data to the people it belongs to.

Since you’re reading the JumpSIX Marketing blog, you’re likely a company based in the US. EU laws don’t apply, right? Well, this is where things can potentially get complicated. If you have users, customers, or clients based in Europe, you could be as liable for some significant fines as an EU-based company. While this is certainly unlikely, it’s also something that you can’t afford to be complacent about.

What Should Be Included In Your Policy?

This all sounds very serious, but writing a privacy policy is actually fairly simple in most cases. Generally, a privacy policy should include:

  • An introduction to your company, what you do, and specific functions of your website
  • The kind of information you collect and why you collect it
  • How that information is collected
  • How the information is stored and how you make sure that the information is kept secure
  • Contact information and ways in which users can access what information you have about them, as well as how it can be permanently deleted.

While this list can serve as a pretty good rule of thumb, what kind of information is in your policy will depend on who you are and what your business or organization does. Fortunately, there are plenty of up-to-date resources out there to help you build your own policy.

Talk to JumpSIX Marketing About Your Digital Presence

There’s plenty to think about when you’re running a business, and everything that comes with digital marketing, advertising, and search engine optimization just adds even more to your to-do list. Of course, you could always let JumpSIX Marketing handle it. JumpSIX Marketing is a full-service digital marketing agency, not to mention a Google Partner, and we can help you develop, target, and implement your digital strategy. Contact JumpSIX Marketing about our digital marketing services now.

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