Did you know that your website could face penalties which are decided by a Panda and a Penguin? No, we’re not crazy, that’s just what Google calls some its search engine filters. These constantly updated algorithms determine specifically what sites should be penalized for poor quality content or spamming. While no one outside of Google really knows the exact formula of these algorithms, experts in the industry are always on the lookout for changes in how Google observes and ranks websites.
JumpSIX Marketing leverage innovative digital marketing and SEO techniques to make sure Google sees your website as valuable and relevant. If you’ve been penalized by Google, you may need to make some minor and possibly major adjustments to your website. JumpSIX Marketing can help you with this, but for now, let’s take a look at what Google penalties are, how to avoid them, and what you can do to resolve them.
What is a Google Penalty?
Google issues you a penalty when it decides your website is irrelevant or has poor quality content. Google’s main priority is to help its users find the most relevant and authoritative content its users are looking for. In an effort to push good content to the top of Google’s search engine results page, Google released the Panda and Penguin algorithm updates as a supplement to PageRank core. These updates feature different algorithms meant to “clean house” in Google’s search results.
PageRank is the first and most well-known algorithm that Google uses. PageRank measures how important a website is and determines its order on Google’s search engine results pages. Chances are you’re already aware of the PageRank Core, so we’ll delve a little deeper into Panda and Penguin.
Panda was built first, in 2011. Panda’s job is to find websites containing poor quality content that are ranking high regardless. Panda is regularly updated, which means if you were previously penalized you can make changes and be relevant again after the next update.
Launched in 2012, Penguin was released to penalize sites that spam search results. Catching sites that buy backlinks or obtain backlinks through link networks are penalized for scamming Google’s default PageRank Core algorithm. The same way Panda updates, you can remove your bad backlinks and have the penalty removed in the next update.
How Do I Know I’ve Been Penalized?
If someone from Google has manually penalized you, you may be notified. If you’re penalized by an algorithm, such as Panda or Penguin, you may not know. Additionally, Google has a tool that Search Engine Optimization experts can use to identify these, as well as other, manual actions against your website. Otherwise, unless you vigilantly check your website often, you may just eventually stumble upon the fact you’ve been penalized. You may find out by noticing that your website isn’t ranking for your brand name anymore, or that your website has dropped whole pages on search results.
These are just a few things that could happen when you’re penalized, and you may not even be aware of them. If you don’t fix your issues before the next update, you’ll be stuck in penalty until the following update. If you do not resolve the issue(s) within a reasonable amount of time, you will need to manually request a review after correcting the problem. That’s another benefit of JumpSIX Marketing managing your website. We can find out if you’ve been penalized quickly and efficiently fix the issues. JumpSIX Marketing also specializes in relevant content and SEO, so we’ll make it so you don’t get penalized in the first place.
What To Do When I’m Penalized?
You’ll need to find the issues or issues and address them properly. For bad links, you need to identify the negative links, connect the webmasters of these sites, and have them remove the links to your website. As a last resort, you can use Google’s disavow tool. The disavow tool gives you a last resort to request Google to disregard the associated link. If you have poor content, you may need a total revamp of on page content and blogs. Although this is a lot of work, this is another thing JumpSIX Marketing specializes in. We can help you get your site back where it needs to be.
JumpSIX Marketing is Your Digital Marketing Expert
As a Google partner, JumpSIX Marketing has the ability to optimize your site to meet Google’s guidelines and specifications. We create information-rich, relevant sites with strong links to increase your organic search ranking. By having us on your side, you can avoid the headache of website penalties. Contact JumpSIX Marketing today to see how we can help your business.