Building your brand is one of the most important jobs of a web design team. For your business to stand out from the competition, you need to create a brand “identity” and incorporate it into every aspect of your online presence. One of the most important aspects of branding is your logo. This is the image that visually represents your business and, if effective, will stick around in your customer’s memory.
For this reason, a logo should never be something generic and thrown together. A good logo requires thought, effort, and design expertise. Here are just a few reasons to talk with a web design team about creating a custom logo.
#1. Logos Provide Credibility
Customers prefer products and services that they are superior to the rest. Creating that sense of superiority not only relies on the quality of your product but on the strength of your branding as well. When a potential buyer sees a unique, high-quality logo, they feel a sense of professionalism, quality, and excellence. The look of your logo alone may encourage them to pick your business over a competitor.
#2. Custom Logos are Memorable
Sure, your business may already have a logo, but it may not be sticking out in anyone’s memory. Every day, people experience thousands of messages and images. Some stick and others get lost in the noise. A genetic, cookie cutter logo is not likely to form a lasting impression. If you are wanting your customers to recognize your business at a glance, you should talk with a web design team about creating a custom logo that will stand out from the rest.
#3. It’s Your Customer’s First Impression
When your customer visits your website, their eyes may naturally draw toward the logo in the header. Offline, you are likely to print your logo on business cards, t-shirts, and official company correspondence. If you want to grab your customer’s attention from the beginning, your logo needs to make a statement.
#4. A Custom Logo Stands the Test of Time
A generic logo is likely to go out of style. In a few years, your customers may get the impression that your business is behind the times and out-of-touch. A custom logo created by a professional web design team will stand the test of time. If it is high-quality and effectively represents the image and personality of your brand, you will be able to use it for decades to come. If you are on-the-fence about getting a logo designed, think of it as an investment in the future of your company.
Web Design at JumpSIX Marketing
At JumpSIX Marketing, our talented web design team creates custom sites that represent the personalities of our clients. We also create customized logos to set your business apart from the competition. To learn more, contact JumpSIX Marketing today.