Good web design is an essential part of digital marketing. Your website is your digital storefront, so it’s often the first impression people have of your business. Having an unfriendly interface or an outdated web design can cause possible customers to navigate away and try to find a more user-friendly website, possibly your competitors. Even if your website has the product or information they need, if the website is unappealing, they’re less likely to use it. Today we’ll go over some key elements of good website design.
There are a wide array of variations you can make to the layout of your web pages, but the most important thing is that they’re clean and easy to navigate. A cluttered web page can look chaotic and unappealing. Making good use of negative space can really give your content room to breathe. If a web page is nice and organized, it will make it much easier for people to find what they’re looking for.
Font is an oft-neglected but extremely important consideration when it comes to web design. Using boring or overused fonts can make your website look standard. Using the right mix of fonts and typography can really give your website a more dynamic look. The trick is to not use too many different fonts, and to choose fonts that look good together when you do make variations.
Images are important, and it’s imperative to use the right images that convey the message you’re trying to get across. You also want to make sure to not overuse images. A picture is worth 1,000 words, so do you really need 10,000 words to get your message across? Well-placed images can drive home your message can catch the eye of your customer.
Videos can also add another visual element to a web page. Some websites even have background videos placed on their homepage to automatically create a dynamic and striking visual that makes customers want to learn more. Just make sure you don’t make the video overstimulating or obnoxious. Make sure the sound doesn’t automatically turn on when they open the page. No one likes a surprise video when their sound is turned all the way up.
Let JumpSIX Marketing Create Your Web Design
The aspects of web design we discussed today are just a few of the things you have to keep in mind when creating your website. It takes an expert touch to create a truly unique and beautiful website. If this sounds like an insurmountable task, let the web design experts at JumpSIX Marketing help. We specialize in creating websites that enhance your brand and engage the customer. Contact us today for more information on our digital marketing services.