Why Your Brand Should Embrace Minimalistic Web Design
In the last few years, minimalism has been all the rage for designers. Whether it be fashion, interior design, or architecture, several artistic industries have chosen to cut back on the frills and simplify. For web designers, cutting out excess offers a range of surprising benefits. Here, JumpSIX Marketing explains why more and more companies are choosing minimalist web design for their online presence.
Facilitates User Experience
Cluttered, busy web design can overwhelm users and distract them from the content on your site. However, minimalistic web design cuts out distracting material and draws users to your main focus. Take Google for example. When other popular search engines like Yahoo! were filling their home pages with links and news stories, Google left their homepage nearly blank, displaying only their logo and a search box. This clever use of minimalism is one of the many reasons why Google became so successful. Instead of distracting users, Google’s web design facilitates user experience and draws people to the purpose of their site: to search.
Faster Loading Times
Filling a web page with an excessive amount of images, video files, and other content can greatly slow down your site’s loading time. In the world of digital marketing, loading times are of the utmost importance. If your page takes forever to load, a potential customer is likely to exit and visit another site. By simplifying your site’s design, you keep hold of your customer’s attention.
Places Importance on Content
Let’s face it: content is the most important aspect of your website. Whether someone is trying to buy a product or simply learn more about a particular subject, they visit a website to find information. Good web design draws attention to your message so users can find the information they need. By cutting out excessive and distracting material, minimalistic web design puts content at the forefront of your site, making it all the more useful for users.
The look of your company’s website is your potential customer’s first impression of your business. Crowded, cluttered web design makes your brand look out-of-touch and unprofessional. With clean, simplified design elements and a strong use of whitespace, minimalistic web design is pleasing on the eyes, giving users the impression of modernity and sophistication.
Web Design at JumpSIX Marketing
At JumpSIX Marketing, our talented web design team finds creative, innovative ways to build your online presence. By staying on top of the latest design trends and keeping users in mind, we build sites that not only look great but also connect customers with your products and services. To learn how the web designers at JumpSIX Marketing can benefit your brand, contact us today.