Did you know that more people today are searching for products and services on mobile devices instead of PCs? Yep, it’s true, and it’s really not that hard to believe with the growing popularity of smartphones and smartwatches. But what exactly does this mean for business owners?
Findings from a recent study by Today comScore, Neustar Localeze and agency 15 Miles said “nearly 80 percent of local searches on mobile devices turned into purchases,” only emphasizing the impact of local SEO on businesses today. Consequently, while local SEO efforts used to be just a good thing to do, they are quickly becoming a necessity for businesses who want to succeed. And with the ever growing trend of smartphone-savvy consumers, those who don’t hop on the local SEO bandwagon may end up getting left behind.
But before you go searching for an SEO specialist, let’s dive a little deeper into the idea of local SEO to determine exactly why it’s beneficial and how it works.
What is local SEO?
The ultimate goal of local SEO is to make your website more visible to consumers in your geographic area who are searching for the service or product you offer. By utilizing local online listing services like Yelp, Bing Places, YellowPages, Foursquare and more, you can make sure your business gets noticed on the web.
Maximizing your local SEO efforts
There are several things you can do to maximize your local SEO efforts besides just going out and getting on every online listing you can find. It’s important to remember that the online presence of your business is just as important as your physical storefront. And with so many consumers using Google searches to help them make their buying decisions, accuracy, good customer reviews and transparency are vital.
Make your local listings shine.
Outdo your competitors will fully armed local listings. Make sure your business name, phone number and location information is updated and accurate, define your business with accurate categories, upload plenty of good quality images of your storefront and products, and include a clear and accurate description of your services. Go above and beyond by including additional helpful information for your customers like daily hours, price ranges, and links to your website and social media pages.
Don’t forget reviews.
Think about the last time you tried a new restaurant. Unless you’re extremely adventurous, you most likely did a quick search on Yelp or some other local listing and browsed the reviews for red flags or recommendations before making your decision, right? Good customer reviews are very important for local SEO because consumers are more likely to try out a new service or product if it comes highly recommended. If your local listings are lacking reviews, engage your customers in person by handing out cards to remind them to leave you a review online or create a new page on your website prompting customers to leave a review after they make an online purchase.
Create and claim your Google My Business page.
Having a Google My Business page is a must for any business wanting to make the most of their local SEO efforts. This will ensure that when potential customers do a Google search for a product or service you offer, your business will be displayed front and center with all the information and pictures they need to make an informed decision with minimal effort.
Although keeping up with your local SEO can be a time consuming and demanding task, JumpSIX Digital Marketing can help. Our experienced SEO specialists can put in the time necessary to regularly update and improve all your local listings (and even get you on more!) to make sure your business has a healthy online presence. Contact us today for more information and to find out how our local SEO services can help your business grow.