The Importance of Mobile Web Design in SEO

According to the PEW Research Center, around 70% of adults in the United States use a smartphone. That’s a staggering amount of people searching on their phones every day. With this statistic in mind, it’s impossible to ignore how beneficial it is to have a good mobile-optimized website. When creating a web design, people sometimes neglect to optimize it for mobile devices. This is a mistake. A well-designed mobile site can be the difference between a consumer browsing your site or browsing a competitor’s.

In this era, you simply can’t afford to have inefficient web design across platforms. There are also a few SEO considerations you have to implement in your mobile strategy. Mobile SEO is very similar to traditional SEO, but there are subtle differences. JumpSIX Marketing specializes in web design, SEO, and various other essential digital marketing services. Read on to see why mobile optimization is so important.

Mobile Web Design

Google has released information that more people are searching on mobile devices than on desktops. If that isn’t enough reason to want your website optimized for mobile, we don’t know what is. Think about the last time you looked something up on your phone. Did the search result you clicked on have an easy to navigate website or was it clunky and frustrating? You may not remember if it was seamless, but you definitely remembered if it was subpar.

People may not notice if your website is optimized for mobile, but if it’s not and it’s frustrating, you can bet they won’t be back. Mobile optimized web design makes it easier for consumers to interact with your website, buy products, or find the best way to contact you. The patience of the average consumer is considerably less than it was years ago. If a website is taking too long to load or it doesn’t have an intuitive mobile interface, they’ll just move onto the next one. Don’t let this happen to your website.

Mobile SEO

Believe it or not, having a poor mobile web design can affect your SEO rankings. In 2015, Google started using mobile friendliness as a significant ranking factor for their search engine. Their Googlebot needs to be able to understand your mobile page in order to consider it relevant. The most important factor that Google takes into consideration is responsive design. It all comes full circle, doesn’t it? This means you need to have a mobile site that is easy to read, intuitive, and has fast page loading speeds. This is just scratching the surface. There are many factors that Google considers when ranking a mobile website.

Contact JumpSIX Marketing for Your Digital Marketing Needs

JumpSIX Marketing specializes in all aspects of digital marketing. Not only will we improve your web design and mobile optimization, we can take care of your SEO, SEM, display, and social media marketing needs. To get a strategy started, contact us today or view our website for more information.

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