Did Your Site Drop in Search Rankings? Don’t Panic
Anyone who has any sort of digital presence that they care about, whether it’s personal or related to their business, is guilty of searching for themselves now again. If you’re a business owner, seeing your brand or products suddenly dropping in the search results can definitely induce panic. But don’t worry. While dropping in search rankings is bad, it’s not the disaster you might initially think. Some careful planning and good SEO practice will help you start climbing again. How? The SEO team at JumpSIX Marketing can explain.
Dig In and Find Out What Happened
The first thing you need to do is find out what happened and figure out whether it’s an SEO issue or something else. Depending on your level of experience and technical know-how, this can be quick and easy or lengthy and complicated. A number of things can cause your ranking to drop:
- Seasonal changes in demands for your products or services
- Changes in your industry
- Stagnation of the content on your website
- A new competitor (with a brand new website).
These are just a small handful of examples of potential causes. Finding out the root cause will help you fix the problem, but it’s important not to do too much, too fast.
Making Too Many Changes Too Fast Will Make It Worse
If you place a lot of importance on your SEO performance, and you should, then it’s easy to panic and start making multiple changes at once. This is generally a bad idea, as you’re more likely to hurt your ranking than help it. As with anything related to your online presence and digital marketing, it’s important to be patient.
Make some small changes based on what you think the initial problem was and give it time to see if these changes have an effect. Allowing yourself time to experiment and being patient with any problems will help a lot more than starting over.
Google’s Algorithm Changes and the Impact on Rankings
Either through an entire overhaul or just a minor update, Google’s algorithm changes can make a difference to your search engine ranking. Beneficial SEO practices you’ve been using diligently might suddenly be detrimental, while things you’ve avoided doing on good advice are now essential.
Unfortunately, this is simply the way the internet, and technology in general, tends to work. The key is adapting to the changes. This means paying attention to what search engines are doing, what’s considered quality or worthy content, and what gets you rewarded or punished when it comes to your ranking.
Contact Us About SEO Services
There’s a lot to do when it comes to dealing with search rankings. Not only do you need to tailor your content to benefit where you show up in a search, you still need to make it engaging for readers. This is where the right SEO services can help. JumpSIX Marketing is a full-service Google Partner company, and we can help you with anything from search engine optimization to web design. Talk to the team at JumpSIX Marketing today.