Optimizing an ecommerce site can be a nightmare. Hundreds of category pages and backlinks create technical issues, and product pages rarely lend themselves to long-form content, making it difficult to build authority and increase your rankings. Yet search engine optimization for ecommerce is possible – it simply takes a specialized approach. At JumpSIX Marketing, our SEO team works with a variety of ecommerce sites, so we know how to overcome the challenges they present. Here, we provide a few tips.
Fix Technical Issues
Technical issues can drag down a site’s ranking. Unfortunately, technical issues are a particular problem for ecommerce sites. If a site is loaded with hundreds of product pages, small technical problems are often overlooked, which can impact search engine optimization over time. When you start optimizing your ecommerce site, run a technical audit and immediately address any issues: fix 404 errors and broken links, no-index duplicate pages, and address slow load times. By cleaning up the site, you set yourself up for future success.
Focus on Title Tags and Meta Descriptions
Writing content for product pages is nearly impossible, not to mention somewhat unnecessary. Yet these pages should be optimized, which is why you should focus your attention on title tags, meta descriptions, headings, and image Alt tags. Pick a focus keyword and use it throughout your metadata to optimize each product page.
Write Content for Category Pages
For search engine optimization, content is king. Although long-form content is not effective for product pages, it works well for category pages. When you are building your site, group your products into different categories, create category pages, and write optimized content. In your copy, highlight specific products and add plenty of links to draw customers to those pages.
Write Blog Content
Blogging is a key component of any search engine optimization strategy, but it is particularly important for ecommerce sites. When your site is mostly composed of content-less product pages, blogs give you an opportunity to build authority and relevance. When you create blogs, write high-quality content that is relevant to your products, services, and target customers. Be sure to target a keyword in each blog to increase your rankings. Later, you can post blogs to your social media accounts or share them in email blasts alongside coupons and promotions to attract customers to your site.
Search Engine Optimization at JumpSIX Marketing
At JumpSIX Marketing, our search engine optimization team has plenty of ecommerce experience. From online art galleries to auto parts stores, we have helped a variety of businesses increase their rankings and attract new customers. To learn how your company can benefit from search engine optimization, contact us today.