In order to increase your organic search rankings, your blogs have to be optimized for the search engines to find them. That’s what SEO is all about. So how do you optimize a blog post according to a search engine’s parameters? What is Google looking for exactly? While their algorithms are constantly changing, there are some best practices that always seem to hold true. Today in the JumpSIX Marketing blog, we’ll be discussing those best practices.
What Does it Mean to Optimize a Blog?
First, let’s talk about what we mean when we say optimize. If this is your first brush with SEO, it’s important to know the basics. The main goal of good SEO is to give your website enough authority and relevance to organically reach the top results in search engines when people search for keywords related to your business. One of the foundations of a good SEO strategy is ongoing, quality blog posts that keep your website fresh and keeps readers engaged. The content must be optimized in a way that’s relevant to your business and relevant to your customers. It also must be optimized so that search engines view it as authoritative. Now that we have a baseline understanding, we can talk about the basics of optimizing blogs.
The Key Aspects of an Optimized Blog
There’s no perfect recipe for an optimized blog – or if there is one, Google keeps it under wraps. That being said, there are some general guidelines that should always be included in an SEO optimized blog.
Keywords are integral to search engine optimization. If you don’t have targeted keyword in your strategy, you won’t be able to reach the right customers. In order to optimize a blog for a keyword, it needs to be integrated organically throughout the content. Keep in mind, this doesn’t mean you can stuff keywords wherever. Keyword stuffing can negatively impact your rankings.
The meta description is what you see in the search results that offers a small snippet of what the content is about. It gives users an idea of what they’ll be reading if they click over to your website. It’s important for the meta description to be succinct. Going over a certain character count will cause Google to cut off the rest of your description, meaning you may not properly convey your message.
The title tag is above the meta description in your search results. The name is self-explanatory; it’s simply a condensed title of the blog the users will click over to. Again, it’s important to be concise with your title tag since Google cuts this off after a certain amount of characters.
Finally, a sometimes forgotten aspect for new blog writers is blog length. It’s important for your blog to be long enough for Google to consider it worthwhile, relevant, and authoritative. The biggest problem is making your blog too short. If your blog is too short, it’s more likely to be dismissed by search engines. You can’t necessarily have a blog that is too long – this is called long-form content – but ask yourself whether a 2000 word blog is necessary. You should only use long-form blogs if the subject of said blog calls for it.
Trust JumpSIX Marketing with Your SEO
SEO is a constantly evolving aspect of digital marketing, so it can be hard to keep up. Luckily, the team at JumpSIX Marketing is more than up to the challenge. To ensure your website is always up-to-date with the latest algorithm changes and trends, choose JumpSIX Marketing. We also serve all of your other digital marketing needs! Give us a call today to see how we can help you.