Welcome to Part Two of our blog series on common mistakes in SEO. In the last blog, we discussed the importance of quality keyword research and how to avoid keyword stuffing. Today, we’ll be discussing quality content and links. Let’s jump in!
Not Creating Quality Content
Creating quality content needs to be at the top of your priorities. Google has always tried to focus on the user experience, and that focus has only grown more drastic over the years. Google doesn’t want you to optimize for the search engine itself, it wants you to optimize for the people using it. As Google’s algorithm advances, it becomes better at picking up the differences between authoritative, relevant content and junk content. Let’s use our cat-sitter example from our last blog:
“Cat-Sitter Inc. is your number one cat-sitter in the Springfield area. When you leave on a short vacation, or even if you want someone to just take care of your cuddly friend for the day, we’ve got your back. Our cat-sitting services are second to none, and we’ll make sure your cat is happy while you’re gone.”
Ok, so this is telling us a little about the business, but is it particularly interesting? Is it something that a user would want to sit down and read an entire blog’s length of content about? This content might be ok for a small snippet on the home page, but if you’re creating blog content that’s posted on a weekly basis, people aren’t going to want to keep hearing about how badly they need a cat-sitter. Instead, create content that is both relevant to your business, and drives user interest. For instance, a blog like “Five Healthy Treats to Give Your Cat” would be both relevant and interesting to cat owners. You can always have a call to action rounding off your blog that lets them know that your company’s services are available if needed, but it doesn’t shove it down their throat.
Not Creating Quality Links
One thing that’s important for SEO is creating quality links. Ideally, you’ll have a good amount of both internal and external links. Google pays attention to both. Although you don’t have a ton of control over external linking, you do have all control over your internal links, so it’s important to make sure they’re optimized properly. Your internal links are the links you add to your own website. For instance, if we said, contact JumpSIX Marketing for your digital marketing needs, the link attached to “digital marketing” would take you to a different page of our website, detailing all of the services we can offer you. But this wasn’t the only opportunity we had to link in that statement. We could have linked the word “contact” and had it take you to our contact page. Out of those options, linking to the contact page may have been the better move.
Because the point of internal links is to get people to stay on your website longer and become more interested in your service or product. If they want to contact your business, and they get taken to a service page instead, that may not be what they were looking for. This could cause a user to get frustrated and seek out a different website. Also, you don’t want to stuff your page with links. Not only does Google dislike it, users won’t find it useful to be bombarded with a bunch of links that aren’t relevant to what they’re looking for. Only use links where it’s natural and makes sense.
Don’t Let Common SEO Mistakes Happen to You
By now, you have a pretty good grasp on some of the most common problems seen in SEO but, unfortunately, we can’t cover absolutely every mistake that can be made in just a couple blogs. What we can do, is offer you premium SEO services, done by professionals that know how to avoid these mistakes, and help your website organically rank. JumpSIX Marketing is your go-to for all things digital marketing. For more information and to see how we can help your business, contact us today.