and why you need it

Display Advertising is a great way to get more traffic to an advertiser’s website by harnessing the power of images and other ad formats to showcase their brand, products and services to a highly targeted audience. At JumpSIX Marketing, we can help you focus your digital branding to gain a whole new audience. 

What is Display Advertising?

When you browse the internet, you’ll often see websites with banner ads, box ads, and video ads placed on pages. This is display advertising and when it’s used correctly, it’s incredibly effective. You might have visited a website and seen ads for products you’ve previously browsed or searched for, as if they’re reminding you of products or services you’ve considered using, enticing you to click and take a second look. This is the result of a targeted display advertising campaign designed to appeal to your interests and past browsing habits.

Being able to harness the power of display advertising can be a major benefit to your business. Not only are you able to appeal to past customers and clients, you can reach people with related interests, or target websites based on similar topics to find a whole new audience.

Remarketing at its Finest

Digital marketing and display advertising also have advanced targeting options like remarketing, which can bring interested prospects back to your website and increase conversions and profit. Remember the example we gave about seeing ads for products you browsed appearing on a seemingly unrelated website? That’s remarketing, reminding you of where you’ve been and tempting you back.

Once people have visited your site, remarketing keeps your business in their mind and encourages these potentially interested prospects to complete a transaction. In this way, display advertising can not only help increase business but keep past customers coming back. With its ability to target unconverted web visitors for companies, remarketing has been shown to deliver strong results, even boosting conversions by 50% or more by capitalizing on established interest. That makes remarketing even more than a second chance to sell – it makes it a powerful tool for increasing business.

IMAGE ADS

These ads are customized images that are relevant to your brand. Clicking on them takes the viewer to a page you specify

TEXT ADS

These ads are displayed on websites. They look similar to the ads you see on search result pages with each text ad including a headline, two short lines of text and a website URL. Advertisers can create a variety of different text ads to see which ones get more user response.

RICH MEDIA ADS

These ads are interactive and can feature a variety of different features such as moving images, sliding text and more.

VIDEO ADS

These ads allow advertisers to create and embed a video advertisement to play within an ad.

JumpSIX display advertising services

This is where JumpSIX Marketing can help you. At JumpSIX, we have a team of professional engineers who can build, optimize and maintain display advertising campaigns that will help you gain exposure and expand your brand digitally. Our web designers can put together high-quality ads to suit your business and your needs, and we’re open to working with you to make sure you get the results you want. You can view more about our video advertising service, or contact JumpSIX Marketing today with any questions.

CONTACT US

JumpSIX display advertising services

This is where JumpSIX Marketing can help you. At JumpSIX, we have a team of professional engineers who can build, optimize and maintain display advertising campaigns that will help you gain exposure and expand your brand digitally. Our web designers can put together high-quality ads to suit your business and your needs, and we’re open to working with you to make sure you get the results you want. You can view more about our video advertising service, or contact JumpSIX Marketing today with any questions.

CONTACT US

1335 E. Bradford Parkway, Springfield, MO 65804   |   417.799.2233   |   info@jumpsixmarketing.com

© Copyrights JumpSIX Marketing 2015. All rights reserved.

© Copyrights JumpSIX Marketing 2017. All rights reserved.