JumpSIX Marketing is partnered with premier inbound marketing and sales platform HubSpot. We already offer incredible digital marketing services, but with HubSpot integration we’re able to bring you something even better.
What is inbound marketing?
First things first: What is inbound marketing? Put simply, inbound marketing is when people seek out your business themselves instead of answering cold calls and outbound marketing emails. Inbound marketing works by targeting potential customers with the information they actually want, when they want it. People are tired of getting ads and content that they don’t care about. Inbound marketing through HubSpot solves this problem.
How does inbound marketing help my business?
Inbound marketing revolves around the development and optimization of campaigns. Each campaign creates a concentrated effort that aligns all of your marketing channels around a single offer and goal. You can associate a campaign with landing pages, calls-to-action, emails, blog posts (COS only), social messages, keywords, pay-per-click visits, traffic from other sources, and workflows. The focus of these campaigns is specific to your business model. Common goals of campaigns include:
- Converting new users.
- Nurturing leads based on their specific interests.
- Automating existing business processes.
- Collecting information to categorize users into a persona.
- Re-engaging existing customer lists with new services or products.
By concentrating all of your efforts on a single measurable goal, and automating all of a users’ interactions based on the information we collect, Hubspot and JumpSIX Marketing’s efforts convert at a substantially higher rate than traditional outbound strategies.