and inbound marketing
JumpSIX Marketing is partnered with premier inbound marketing and sales platform HubSpot. We already offer incredible digital marketing services, but with HubSpot integration, we’re able to bring you something even better.
What is Inbound Marketing?
First things first: what is inbound marketing? Put simply, inbound marketing is when people seek out your business themselves instead of being reached through cold calls and outbound marketing. Inbound marketing works by targeting potential customers with the information they actually want, when they want it. People are tired of getting ads and content that they don’t care about, and with inbound marketing through HubSpot, this problem is solved.
How does it help my business?
Inbound marketing revolves around the development and optimization of campaigns. Each campaign is a concentrated effort that aligns all of your marketing channels around a single offer and goal. You can associate a campaign with the following: landing pages, calls-to-action, emails, blog posts (COS only), social messages, keywords, pay-per-click visits, traffic from other sources, and workflows. The focus of these campaigns are specific to your business model, with some common goals being:
- Converting new users.
- Nurturing leads based on their specific interests.
- Automating existing business processes.
- Collecting information to categorize users into a persona.
- Re-engaging existing customer lists with new services/products.
By concentrating all of your efforts on a single measurable goal, and automating all of a user’s interactions based on the information we’ve collected, we’re able to convert at a substantially higher rate than traditional outbound strategies.