and how it works

With technological advances taking significant leaps each year, it is vital for companies to keep up with this constant evolution.  One thing we know from experience is that Google is always changing the way they do things and adjusting their algorithms. Today, it’s not only essential for businesses to create websites to successfully market their company and drive business, but it is equally important, if not more, to take steps to increase visibility in search engine platforms such as Google. Everyone wants to be at the top of Google’s search engine results. But, how do you get there and outrank your competitors? The answer is search engine optimization (SEO).

How does SEO Work? Search engine optimization is a long-term, ongoing process that involves extensive keyword research, strategy and content management. When a user searches a word or phrase on Google’s search engine platform, Google uses a unique algorithm to rank websites based on two simplified concepts: relevance and authority. The focus of SEO is increasing your website’s relevance and authority. 

What is Content Marketing? Content marketing is the process of creating and distributing relevant and valuable content. An example of content marketing would include a weekly distribution of creative and unique blogs that integrates targeted keywords for high rankings that are relevant to your company or business.

SEO means different things to different people. At JumpSIX Marketing, our staff is contsantly staying up to date with the latest trends. We take pride in quality work that delivers results.

How does Search Engine Optimization work?

Search Engine Optimization is a long-term, ongoing process that involves extensive keyword research, strategy and content management. When a user searches a word or phrase on Google’s search engine platform, Google uses a unique algorithm to rank websites based on two simplified concepts: relevance and authority. The focus of SEO is increasing your website’s relevance and authority. 

How does Search Engine Optimization work?

Search Engine Optimization is a long-term, ongoing process that involves extensive keyword research, strategy and content management. When a user searches a word or phrase on Google’s search engine platform, Google uses a unique algorithm to rank websites based on two simplified concepts: relevance and authority. The focus of SEO is increasing your website’s relevance and authority. 

In order to increase relevance and authority, you must add original, unique and relatable content to the following website components:

Title Tag

The title tag is used on search engine results pages to display a short preview for a given page.

Meta Description

The The This is a description that is typically seen on search engine results pages and provides a short overview of the given page.

H1 Headline

Often the visual header on the page, but can be the name or title of the preview for a given page.

Body Copy

This is the actual content of the web page. The body copy is what the user came to see.

ON-SITE OPTIMIZATIONS

Our SEO team will strategically optimize and integrate profitable keywords into your website’s title tags, meta descriptions, H1s and body copy.

LOCAL LISTINGS

When potential customers are searching for a product or business, they usually search online first. Our local listing services will create and manage the information about your business across several of the most popular local listing sources to ensure consistency and accuracy across the web.

TECHNICAL SEO FIXES

Our SEO team will continuously analyze any technical issues on your website such as “Page Not Found” (or 404) issues and take the necessary measures to fix these errors.

KEYWORD RESEARCH

We offer thorough keyword research that is relevant to your goods and services to optimize search engine results. We will also review and analyze your competitor’s keyword rankings and analyze your progress in comparison. This process also includes assessing what your website is currently ranking for and leverage profitable keyword opportunities.

CONTENT WRITING

We offer ongoing content writing. This will include creating the necessary foundational pages as well as supplemental pages, such as blogs. Creating new blogs every month can significantly increase your search engine ranking and your business.

1335 E. Bradford Parkway, Springfield, MO 65804   |   417.799.2233   |   info@jumpsixmarketing.com

© Copyrights JumpSIX Marketing 2015. All rights reserved.

© Copyrights JumpSIX Marketing 2017. All rights reserved.