and why you need it
Video is one of the most impactful ways to communicate your message to prospects while they visit your website. No matter how well you write the pages on your site, no one will read those words with your voice and your passion. That’s where video production shines. Pages with videos convert leads at a higher rate than any other form of content created.
Online audiences tend to have short attention spans, so pages of text without interactivity or engagement can be disastrous for a business. You want your potential customers to be interested, and you want to be able to address them directly. Breaking up text with videos is a great way to bolster your message. It’s also an effective way of letting your users know who you are. First impressions count. If you can present a clear image of yourself, your business, and what you are about, you’re all the more likely to get the results you want.