One of the biggest reasons you start a social media marketing strategy is to engage with your customers and reach them on another level. That’s why it’s frustrating when your followers aren’t engaging with your content. Sometimes you have to get creative to get this engagement up. You might be pumping out great posts and content, but your audience just isn’t seeing it. Today in the JumpSIX Marketing blog, we discuss ways you can adjust your social media marketing plan to help and boost engagement.
Timing is more important than you might think. Maybe you post two high-quality Facebook posts a day – but if people aren’t looking at it, then you’re missing out on a lot of potential engagement. But, it might not be that they’re not looking at it, it could just be that they’re not seeing it. This is due to the fact that people typically look at social media around the same time every day, depending on the platform.
Instagram, for instance, can be quickly checked at just about any time of day, due to its mobile nature. This means that you can schedule these posts during most times of the day, and have a good chance of people seeing it. Facebook, on the other hand, takes a little more of a time commitment for people to check it. Therefore people will usually check their feed during their lunch hour or after work. Scheduling it during peak work hours means you risk fewer people seeing it. Luckily, there are a ton of resources available online to help you figure out when best to post your content on each platform.
Part of knowing what your audience responds to on social media is knowing what social media platform they might use. For instance, if your target demographic is over the age of 40, you might not want to spend time on an Instagram campaign. Most Instagram users are millennials or younger so if that’s not your primary customer base, you may want to focus elsewhere. It’s important to be on a variety of social media platforms, but spreading yourself too thin can reduce content quality. You can always start a social media marketing strategy that focuses on one or two platforms, and expand later.
Show Them You’re Engaged
It’s important to show your customers that you’re engaged with them too. If your customers are showing you love on social media, make sure you’re giving it back. When you schedule a post, that shouldn’t be the last time you think about it. If your followers start commenting on this post, make sure you’re responding to them with exciting and engaging responses. This shows them you care about their engagement, and will make it more likely they’ll respond to your posts in the future.
Social Media Marketing with JumpSIX Marketing
Of course, if you’re having trouble with your social media marketing, you can always enlist the help of the professionals at JumpSIX Marketing. We can produce quality content for a variety of social media platforms and set up a social media marketing campaign that drives engagement from your followers. For more information about our social media marketing services, please contact us today.