How use Facebook for Social Media Marketing
If you have been alive for the past decade then you have almost certainly noticed that social media is taking over the world. While apps like Snapchat and Instagram have been dominant of late, the social media frenzy really began with Facebook. As the industry has evolved, so has Facebook, being forced to compete with top outlets and attempting to stay at the top of the social media food chain. One way that Facebook has stepped up its game has been with social media marketing, being among the first outlets to offer it. In today’s JumpSIX Marketing blog post, we’ll talk about how to navigate the social media marketing world through the eyes of Facebook.
Why Choose Facebook?
At this point in the game, this is a valid question. While Facebook is far and away the most used social networking site in the world, it is certainly not the most trendy. Facebook still drives the young adult market, with a whopping 88% of 18-29-year olds using the network, but it isn’t necessarily the most used. In February of 2017, Facebook ranked behind Snapchat for the most used social media site among teenagers and young adults, with Instagram not far behind.
However, those numbers are much different when you get into the 30+ age group. So when it comes to pure volume, a marketing campaign on Facebook will often reach more people than that of a Twitter or an Instagram. Facebook’s leg up on the competition is also their innovation in this area, as compared to apps like Snapchat who have yet to develop an easy marketing setup.
Why is Social Media Marketing Important?
As we have discussed, social media is an intricate part of our everyday lives in a way that nobody could have ever imagined. 76% of 18-64-year olds use Facebook alone and with that study being done in 2016, that number is likely higher now. If you believe in advertising, you would be hard-pressed to find a better vehicle than social media because not only are you going to get more eyes on what you are marketing, but you can also design a campaign that reaches a certain audience.
Meaning that you aren’t dependent on the right person driving past the right billboard or flipping to the right channel. You can control that aspect of the business via social media marketing. And with Facebook specifically, this is as easy as it gets. For just a few dollars, you can reach thousands of people in a demographic of your choosing, if you so choose. And if done correctly, you can also reach a wide audience organically via social media marketing on Facebook.
Let JumpSIX Help With Your Social Media Marketing Needs
Social media marketing is a must for companies looking to grow their brand and revenue. Facebook is a great vehicle to do that. However, having professionals helping to put the right content out there is also valuable. JumpSIX Marketing wants to help your company grow and we want to do it organically. Contact us today at (417) 799-2233 or visit our website today.