Social media is now a necessity. There are very few business or companies that can survive without some sort of social media presence. At JumpSIX Marketing, we have clients of all varieties, from dentists to exterminators, offering several services. One of those services is social media marketing, and in today’s day and age, churches can’t ignore the need for social media.
In today’s blog post, we’ll look at five key social media marketing strategies that all churches should be utilizing and how they can impact their reach.
Have A Social Media Coordinator
One of the biggest reasons why churches fall behind with social media and fail to regularly post content is because they don’t have a social media coordinator. Typically, that role will fall to the person in charge of tech, but that person is also dealing with a number of different responsibilities. Delegate this role. Find someone who will be responsible for posting, monitoring, and interacting with social media so that it doesn’t fall through the cracks.
Develop A Measurable Strategy
Another major issue with churches and social media marketing is that they never develop a strategy. And when they do develop a strategy, it isn’t measurable. Regardless of whether you post once a day to multiple platforms or once a week to one platform, you need a strategy with some sort of quantifier to measure. This quantifier can be traffic and engagement or even seeing how many members come to your church because of a social media post they saw.
Having a good strategy is obviously the best case scenario, but even if you are new to social media marketing, any plan is good. You can build on a strategy, but you can’t build one that isn’t there.
This is the best aspect of social media marketing for churches. It is fairly easy to monitor and track the engagement you have via social media. This can be a gauge for your staff to know whether or not a campaign or a strategy is working or even just to see how much of your congregation is engaging with your social media accounts. If you use social media advertising, like Facebook ads, for example, you can have access to even more data.
Promote Your Accounts
Having a social media presence is a great first step, but without promotion, nobody will go to your social media accounts. Promote your social media early and often. This can be from the stage, on projection slides, or even on bulletins. It is almost too easy to throw the information of your social media accounts on the bottom of all of your communication. Constantly remind your congregation to follow.
Understand Your Audience
While social media marketing is very important, it also varies depending on your audience. While we would never encourage you to not utilize social media, you probably don’t need a witty Twitter intern if your congregation doesn’t know that Twitter exists. Understand the demographics of your audience before investing in social media marketing.