There are so many social media platforms, it can be hard to keep up with best practices. One of the most commonly used platforms is Twitter. If your social media marketing strategy for Twitter isn’t producing results, maybe it’s time to take another look at your tactics. Today in the JumpSIX Marketing blog, we’ll talk about some best practices for social media marketing on Twitter.
The Importance of Twitter
Twitter is a huge social media platform – and is one that can’t be ignored in your social media marketing strategy. It’s so prevalent that many people get a lot of their news from Twitter. In fact, many times Twitter is one of the first places that breaking news is reported. This finger on the pulse sensation cannot be ignored. People of all ages and all demographics use Twitter every day. By creating an engaging Twitter feed for your business, you can really take your social media marketing efforts to the next level.
Twitter Best Practices
There are a ton of best practices for Twitter marketing, but we’ll just focus on a few today. JumpSIX Marketing is constantly updating our strategies and paying attention to Twitter trends, and the trends we’ll talk about today seem to hold true no matter what.
Pictures are Worth 1000 Words
It’s an old adage, but it’s especially true with Twitter. Photos in a Twitter feed will draw the eye and automatically engage a user. Tweets can only be a certain length, so you can say a lot more with a well-placed, relevant picture. Speaking of the length of tweets…
Make it Concise
Twitter isn’t a place for your company to jump on a soapbox. Twitter started with 140 character Tweets, and it’s now starting to implement an even larger character count. You don’t need all these characters. Marketing tweets need to be concise and engaging. Too long and you risk someone just scrolling past it and not engaging with it.
Finally, you need to use relevant hashtags. Hashtags give your tweets a chance to be seen by a bigger audience. Doing hashtag research is similar to doing keyword research for SEO. Finding the right hashtags that relate back to your business allows you to use them effectively. It’s also a good idea to see what hashtags and events are trending and see if you can create a tweet that is relevant to your business and the trending topic.
Trust JumpSIX Marketing with Your Social Media Marketing
Keeping up with different social media marketing strategies for various different platforms can be difficult when running a business. That’s why it’s best to leave it to the professionals! Whether you need Facebook, Twitter, Pinterest or all of the above, JumpSIX Marketing can handle it for you. Contact us today for more information on all our digital marketing services.