The best digital marketing campaigns incorporate a variety of different methods to reach the widest customer market possible. The Internet provides outlets to reach people all around the world, mostly through the utilization of search engines. One of the most effective methods for digital marketing that can be of use to your company is search engine optimization or SEO.
What is SEO?
SEO is a digital marketing technique that creates beneficial organic search results over time. If you think about digital marketing in terms of track and field, paid advertising would be a sprint and SEO would be a marathon. SEO utilizes research and analysis to create a strategic list of search-friendly keywords to generate traffic to a website over time. The results of SEO aren’t as instantaneous as paid advertising, but the work done by a digital marketing company that specializes in SEO creates many longer-lasting effects.
As with many specialized services, there are many common terms used by SEO professionals when they discuss the plans for website presence optimization. The SEO team at JumpSIX Marketing has gathered some of the most common terms and defined them for a better understanding of organic search engine optimization.
Common SEO Terms
Title tags are primarily seen on the tab of a web page or the link on a web search page. Title tags incorporate the main focus of the web page and the source of the page in 50 characters. Title tags also incorporate important keywords to improve search engine results.
Meta descriptions are primarily located on search engine result pages. When you search for something on a website like Google, the website generates a list of links that are relevant to your search. Underneath those links, there is a brief description, usually two or three sentences, of what that page is about. That brief description is the meta description.
Page Content/Foundational Content
Page content is all of the text (or copy) found on the pages of your website. Sometimes page content is referred to as foundational content because it is the most important information about your business, products, and services. By providing your digital marketing team with comprehensive information about your business, you allow them to create the most effective page content for your website.
Many SEO teams utilize blogs as well as page content. Blogs are essentially short articles that pertain to the specific services and products your business provides. Blogs are often referred to as supplemental content because their main purpose is keyword integration that links back to the main pages of content. The use of keywords and connection to the main pages helps improve the relevancy of your website and raises organic search results.
Search Engine Optimization with JumpSIX Marketing
If you’d like to take your digital marketing to the next level, JumpSIX Marketing is here to help. Our team specializes in all aspects of digital marketing from web design to social media marketing and display advertising. For more information about the services we offer, check out the JumpSIX Marketing website or contact our office today!