In the world of web design, typography has a huge impact on user experience, affecting the readability of your text and the tone of your website. From a digital marketing perspective, your choice of typeface can change your customer’s perception of your company or organization. To improve the look and feel of your site, JumpSIX Marketing provides some tips to effectively utilize typography.
Start with the Basics
When you first choose typefaces for your website, start with a basic serif or sans-serif font for your body text. For years, sans-serif for the go-to for web design. With their simple, clean lines, sans-serifs are considered easier to read on screen than serifs, but recently, with improved monitor displays, serifs are finding their way onto the web. No matter what kind of font you choose, make sure that it is clearly readable on all devices.
Once you’ve picked your body text, choose another font for headings and titles. To draw attention to key areas of the page, make sure this font choice contrasts your body text. Here’s your chance to really have some fun. Play with different font families, such as decorative and script fonts, and experiment with different sizes, weights, and colors. No matter what you pick, make sure your font choice reflects the mood and feel of your organization.
Stick with a Limited Number
Using too many fonts can make your website look cluttered and overwhelming. When you choose fonts, stick with a limited number. As a general rule of thumb, use at least two fonts but never use more than four. No matter how many you use, make sure that each font choice creates a sense of contrast. Using two fonts that are similar, like Helvetica and Arial, will only confuse the reader and make the website look inconsistent and sloppy. By sticking to a small number of contrasting fonts, you ensure your web design is clean, consistent, and effective.
Limit Your Line Length
In web design, line length is just as important as your choice of typeface. The longer your line length, the more difficult your site is to read. Line length can be a little difficult to figure out when you design for multiple devices, but as a general rule, aim for 50-75 characters a line for desktop and 30-40 characters a line for mobile devices.
Web Design at JumpSIX Marketing
Creating an innovative, visually-appealing, and user-friendly website can be difficult, but luckily the web design experts at JumpSIX Marketing are here to help. With experience working for a variety of clients in a range of industries, our web design team will work with you to create a beautiful website and develop your online presence. To learn more about our services, contact JumpSIX Marketing today.