If you’re not familiar with web design, it can be hard to get every element right. There are so many aspects of a good website that you need to have in order to grab the attention of a new audience. That’s why it’s important to pay attention to the details. Getting these details right could be the difference between having a good website and having a great website. The last thing you want to do is alienate customers with a website that isn’t intuitive or accessible. Let’s go over some common web design aspects that people forget.
Image Size and Placement
A picture might be worth 1,000 words, but if it’s sized incorrectly it will look out of place. If it’s too small, it won’t have the right impact. If it’s too big, parts of the picture might get cut off. Visuals make websites more digestible and readable for users, but if the images aren’t used correctly they can distract and take away from your website. Also, you have to consider if your image is conveying the right message and the way you want your brand to be perceived. All of these considerations need to be made when choosing, sizing, and placing images in your web design.
Responsive web design ensures your website is fully functional and easy to use across platforms and screen sizes. Essentially, if someone shuts their laptop off and opens your website on their phone, the ease of their experience should be the same. The web design should be oriented for their smaller screen in a way that’s just as aesthetically pleasing and user-friendly as your desktop site. In today’s extremely mobile-friendly world, it’s absolutely essential to have your website optimized for a mobile experience. A lack of responsive web design frustrates consumers and makes your website seem out of date.
Page Load Speed
Consumers expect their technology to be fast, so they expect their website to load fast too. If your pages are taking too long to load, a customer might simply close the browser and look elsewhere. High bounce rates aren’t the only thing you have to worry about with slow pages. Google has indicated that page speed plays a role in search rankings, so you could be negatively affecting your SEO too.
Let the Web Design Experts Help
All of this information can seem daunting if you’ve never built a website before. Truthfully, it is quite difficult to build an incredible website. That’s why you should trust the web design experts at JumpSIX Marketing with your website. We create intuitive, beautiful web designs that are optimized to help you rank higher in search engines, bringing more customers to your door. JumpSIX is a full-service marketing agency that can take care of all your digital marketing needs. For more information, contact us today.