Web Design Strategies: Responsive vs Adaptive

Responsive Web Design Allows Tablet Users to Get the Full Experience

You Can Benefit From Responsive Web Design

When considering your company’s image, website, and overall contact with online users, you want to reach the most consumers and show them the best of what you have to offer. A fantastic web design that is built to showcase your potential in an appealing manner, will grab the attention of consumers and lead them to the items or services they wish to reach. This is the fundamental purpose of your web design: to lead people from the search engine to your site and transform them into customers or interactive users. This purpose does not change depending on the device used by the consumer. Whether they find your website while searching from their desktop, smartphone, tablet, or laptop, you want them to easily access the information, products, and services available on your site. Luckily, there are a few different ways to do that.

Web Design for Multiple Devices

Some age demographics already use mobile devices to search the internet and make online purchases more often than they use desktops. Tablet usage still lags behind mobile, desktop, and laptop use, but each year more and more users visit your site on their tablets. To maximize your potential, you need a web design catered to tablets, mobile devices (of differing sizes), laptops, and desktops. Responsive and adaptive design are the two most popular web design practices for creating user-friendly sites on a wide range of devices.

Adaptive Design

If you choose to build a website with adaptive design, you essentially choose to build multiple websites in one. When users visit your adaptively designed website, they see a completely different site based on the device they’re using. Often times, the smaller (mobile and tablet) versions of the site offer restricted content, streamlined menus, and less interactive substance than the desktop version. Until 2010, most companies chose either an adaptive design or ignored mobile sites altogether, but with more and more people using their smartphones and tablets as primary devices, you definitely can’t ignore them. You also can no longer afford to give these users anything less than the full site. For these reasons, responsive web design continues to increase in popularity because it offers more resources to users of all devices.

Responsive Design

If an adaptive design takes one website and adapts it to multiple screen sizes, a responsive design takes one website and asks it to respond to the type of screen using it. The difference might sound negligible, but there is importance in the details. A responsively designed website alters the way users interact with your content by altering the layout. An adaptively designed website alters both the content and the layout to bring a limited version of your site to users with smaller screens. When you use responsive web design, users won’t ever get frustrated about their inability to find content on your mobile site. This consistency retains users. Whereas an adapted site lacks the content users saw previously, the responsively designed site lets users see the same content regardless of their device. This keeps traffic that would leave an adapted website.

Search Engine Optimization & Web Design

Google has recently made clear to all who will listen that mobile sites matter. Your search engine ranking depends on your mobile site as much as it depends on your full website. Search Engine Optimization is all about bringing people to your site with content and services relevant to the user’s needs. If people continue to leave your mobile site because it doesn’t offer everything they’ve come to expect from you full website, then Google will assume your site didn’t offer information relevant to these users’ searches. This will inevitably lower your ranking on the search engine page, resulting in fewer visits than you could otherwise have. When you choose a responsive web design, you offer all users your full website every time regardless of the device format, making it easy and simple for users to find what they need. This brings you more leads, more sales, more customers, and a higher SEO ranking.

Responsive Design with JumpSIX Marketing

When you choose JumpSIX Marketing for your digital marketing needs, you get a full-service online agency well versed in responsive web design. We build sites that respond to the size of different screen sizes, so users get the full experience you intended, no matter how they reach you. If you are interested in reimagining your company with a fresh web design, compelling users with fresh SEO content, or want to increase brand awareness with display advertising, contact JumpSIX Marketing today. We look forward to hearing from you.

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