Design is everywhere. From the machine that pours your coffee in the morning, to the vehicle that transports you around town, to the very device you may be reading this article on. These three objects, though undeniably different in function, all took similar steps in deciding what the best method was for ensuring the most feasible user experience. This concept is crucial in designing a website as well, as the creator must contemplate the necessary measures to take for guaranteeing a fluid and sensible path for a potential consumer to navigate. At JumpSIX Marketing, we put together some of the most essential web design concepts to keep in mind when constructing your website.
Don’t Bury The Lead
If you have ever read a news article, you have probably noticed that the first sentence, referred to as “the lead,” contains the most important information about what is happening. This idea should be implemented into your web design as well. Nobody wants to dig around for the interesting and principal details; it should be in plain sight for the user to see as soon as he or she accesses your website. Good design will execute the notion of attracting your potential customers at first glance, without them having to even scroll down the page. In other words, if you bury the lead of your company, you are essentially wasting your customers’ time.
Simple Is Often Better
Adding a large amount of content to your website can convey to the user that a lot of thought and effort was put into the design and that your company has expansive knowledge regarding its industry. Unfortunately, too much on a single page can actually hinder your online attractiveness. If the user is waiting for high-resolution images to load or is experiencing clunky scrolling because of over-the-top animations, then your flashiness is doing considerably more harm than good. Keep your web design fundamental enough so that it is usable for the basic user who may not have the latest version of his or her browser. The less time the customer has to wait for your website to load, the more time he or she has to actually view the content, which typically means more business for you.
Make Friends With Mobile Browsing
With the prevalence of smartphone browsing continuing to increase over the past decade, having a mobile-friendly website is a necessity in this day and age. Having a mobile-friendly site essentially implies making sure your site is adaptive to any user regardless of what device he or she may be viewing it from. Responsive web design strives to adjust the relative accessibility for a platform by making necessary accommodations, which help to increase user experience at each level. Furthermore, having a mobile-friendly website will prioritize your site to Google’s authority analysis, increasing your SEO.
Contact JumpSIX Marketing For Your Web Design Needs
Design is all about solving problems and providing a practical experience to the user. If you keep this in mind when organizing your website, you will be on track to a pleasing web design. Contact JumpSIX Marketing at 417-799-2233 for more information on increasing your SEO and building a marketable website.