What Is Domain Authority?

In our last blog entry, the JumpSIX Marketing team explained the meaning of the term “search volume”. There are a lot of different words and phrases you’ll hear or read when it comes to digital marketing, and it can be hard to keep up without the right experience. To help bring you up to speed, we’re offering another entry in our explainer series. Let’s take a look at what’s meant by the term “domain authority” and why it matters for your digital marketing presence.

Your Domain

What is a domain? For those who aren’t tech savvy, here’s a quick definition. Your domain is where your website is on the internet. It can also apply to computers on a specific network or physically connected devices like fax machines and printers. For the purposes of this blog, we’re just going to be looking at the virtual domain of a website.

The Meaning of Authority

So, what does “authority” mean when it comes to your virtual domain? Domain authority refers to how much authority your site has in terms of your content. It determines how important and trustworthy your site is for what your users are searching for.

For example, if users are searching for financial help, the website of a large, recognized, and well-established lender is likely to have high domain authority thanks to a number of factors. Generally, the factors that determine domain authority aren’t publicized, so it takes some extensive research to understand how it works in a given industry.

How Do You Improve Domain Authority?

Through experience and research, you can start to identify certain things that help to improve domain authority, even without specifics from search engine providers. For example, how long a site has been online can influence domain authority.

The longer the site has been around and consistently used, the higher the domain authority. Having multiple backlinks from other sources that also have good domain authority has a positive impact as well. Another important factor is good diversity in those backlinks. Think of it like siting your sources in an essay — the more reliable your sources, the more credible your content.

Combine this with attractive web design, optimized content that offers engagement and information, security with HTTPS protection, and overall technical functionality, and you’re likely to see an improvement in your domain authority over time.

Find Out What JumpSIX Marketing Can Do for You

Domain authority is just one of many factors that matter when it comes to how your business performs online. If you’re looking for full-service digital marketing to help you reach a wider audience and engage with your users, we can help. Contact our digital marketing team to get started today.

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