SEO is short for search engine optimization. This type of marketing is a long term solution to organically being found on search engines such as Google, Yahoo, or Bing. Clutch.co states that “Search engine optimization is a challenging area of digital marketing for businesses of any size due to the level of specialized attention required and shifting understanding of best practices.” The specialized attention Clutch mentions can be broken down into two key elements: relevancy and authority. A good SEO specialist or consultant will help you climb up the ranks of your desired search engines and create unique, organic search opportunities for your business to become more visible.
To investigate search engine optimization further, you must identify the difference between on-page and off-page SEO. On-page SEO involves the content an SEO specialist or consultant creates and controls. The on-page content should have HTML clues, such as keywords and links throughout the text to provide relevancy. Off-page SEO involves local listings and links to other websites. This aspect of SEO cannot be completely controlled by an SEO specialist or consultant. Examples of off-page SEO would be Yelp or Angie’s list customer reviews. These reviews can be regulated, but it is not advised to take down every bad review to increase your credibility.
Why do you need SEO? According to a survey conducted by Search Engine Watch, SEO is the top most demanded service from Digital Marketing Companies in 2015. Search engine optimization should be an important aspect to your company or small business because it can help your business get to a better page ranking with the major search engines. Along with the fact that SEO works, you reap the benefits long term. When you rank higher with Google, your traffic increases, which means more business. Your business also gains valuable content that will generate leads when users search for your specific niche group.
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