Working with Your Digital Marketing Team
Internet-based marketing is becoming a necessity for a business to stay afloat in this day and age. Working with a digital marketing team requires creating a relationship that is beneficial to both parties. At JumpSIX Marketing, we have a few suggestions on how to make the planning and execution of your marketing plan go as smoothly as possible.
Have General Goals in Mind
Your digital marketing team works to widen your customer base and improve your online presence. The methods that the digital marketing team will choose to use is based on the marketing goals for your specific business. The goals can be as simple as increasing online bookings or orders, getting more social media interactions, or ranking higher on search engines when people search specific words or phrases. Having a few goals in mind gives the digital marketing team a starting point for your marketing plan.
Provide Comprehensive Information
A big part of digital marketing is search engine optimization or SEO. SEO focuses on creating accurate, keyword focused information for your website to increase search engine relevance. However, no one knows your business better than you do. By providing your marketing team with comprehensive, detailed information about the history of your business and the products and services you offer, you allow your business’ website to be the best source of information for your customers.
Take Time to Look Over Everything
When your digital marketing team sends documents and proofs on the work that they have done, don’t just give it a cursory glance and approve it. Marketing teams want constructive input on what you like and what you don’t. Looking over everything ensures that you catch specific things regarding your business that someone on the outside would not be as familiar with.
Trust Your Team
Though input is extremely valued, there is a fine line between constructive input and nitpicking. You hired your digital marketing team because they are a professional service who know what they’re doing. Formatting, phrasing, and certain design elements are the way that they are for a reason. Trust your team and ask questions if you don’t understand a certain design or formatting choice. Creating an atmosphere of trust allows both you and your digital marketing team to work cohesively together and make your business even stronger.
Comprehensive Digital Marketing with JumpSIX
If you need a trustworthy, full-service digital marketing firm to take your business to the next level, JumpSIX Marketing is here to help! Our team can handle every aspect of your online marketing needs, from web design to search engine optimization and display advertising. For more information on our services and how we can benefit your business, check out the JumpSIX Marketing website or contact our office today!