Problem

You would think that something as essential to all of us as a plumbing service wouldn’t struggle without a digital presence, but you’d be wrong. With so many plumbing businesses offering their services, a reputation and a listing in a phone book that no one uses anymore just isn’t enough. It’s also not enough just to be listed online. An address and a phone number are fine, but having a full website that’s attractive and informative, offers information on services and a variety of ways to get in touch are all things that are essential to success in a modern marketplace. That’s not to mention building exposure through thoughtful, well designed and properly maintained digital advertising to make sure the Arnie’s Plumbing brand gets in front of the right people.

Solution

When Arnie’s Plumbing spoke to JumpSIX Marketing, they knew they needed to move into the digital age in order to really compete. It was hard to find Arnie’s Plumbing online, so the JumpSIX Marketing team built a customized strategy that would not just give them a presence, but open them up to a whole new customer base. To do this, we conducted a call campaign, getting people already looking for plumbing services in the area to call their office. Combined with careful search engine marketing management, Arnie’s Plumbing so an increase from 15 to 30 calls a month, and a lasting improvement in their online visibility.

Arnie’s Plumbing Results

Conversions

Feb, 2017
Start Date

June, 2017
End Date

20
Initial Value

45
End Value

125%
Percentage Increase

Cost Per Acquisition

Feb, 2017
Start Date

June, 2017
End Date

$26.02
Initial Value

$18.75
End Value

28%
Percentage Decrease

Clicks

Jan, 2017
Start Date

June, 2017
End Date

58
Initial Value

125
End Value

116%
Percentage Increase

The three most important metrics to look at for Arnie’s Plumbing are Conversions, Cost Per Acquisition, and Clicks. Throughout the history of this account we have focused on increasing the conversions and clicks while decreasing the cost per acquisition. We have done this by increasing ad relevancy to search terms and choosing keywords with a low average CPC (cost-per-click).

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Contact JumpSIX Marketing

Sound like something you could use? If you’re struggling to keep up with the changes in digital marketing and advertising, or having a hard time coming up with good content for your site? Contact our digital marketing professionals today. Running a business is enough work on its own, and you shouldn’t need to worry about learning the ropes of maintaining a digital presence, too. JumpSIX Marketing can handle all of your digital marketing needs, so you can focus on the growth of your business. Get in touch today!.

CONTACT US

1335 E. Bradford Parkway, Springfield, MO 65804   |   417.799.2233   |   info@jumpsixmarketing.com

© Copyrights JumpSIX Marketing 2015. All rights reserved.

© Copyrights JumpSIX Marketing 2017. All rights reserved.