Problem

Roto-Rooter had hired a marketing company who was not familiar with the Springfield area or the local plumbing market. Even after their work, Roto-Rooter continued to rank on search engine results pages for terms that were not focused and did not accurately represent the business. As a result, they had a poor conversion rate. They needed a more intuitively-designed and effective strategy to increase conversions and amp up their sales and exposure.

Solution

Through our innovative strategy design process, the team at JumpSIX created a laser-focused marketing strategy that would address all of Roto-Rooter’s needs. We built mini sites for each of their locations, allowing them to more easily target their specific locales for their campaigns. We then implemented remarketing to encourage customers who had visited their site but who had not yet chosen a plumber. Placing ads in Google Maps also helped to boost their conversions.

Roto-Rooter’s Results

Click Through Rate

March, 2017
Start Date

Sept, 2017
End Date

1.61%
Initial Value

2.08%
End Value

33%
Percentage Increase

Conversion Rate

March, 2017
Start Date

Sept, 2017
End Date

27%
Initial Value

33%
End Value

19%
Percentage Decrease

Cost Per Acquisition

March, 2017
Start Date

Oct, 2017
End Date

$28.64
Initial Value

$24.64
End Value

14%
Percentage Decrease

Our primary goal for Roto-Rooter was to lower their cost per lead. We accomplished this in spades by working on their click-through rate, their conversion rate, and their cost per acquisition. By carefully observing their current performance and conducting research into their industry, we were able to target our ads with precision. We put Roto-Rooter’s name in front of people most likely to call and make appointments. Roto-Rooter began services with us having an initial spend of $28.02 per acquisition. In half a year we reduced their cost per acquisition to $24.62 while significantly boosting their click-through rate and their conversion rate.

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Contact JumpSIX Marketing

When you choose JumpSIX Marketing for your business, you get the best in incisive and innovative digital marketing solutions. We take time to customize and tailor our strategies to each of our client’s services and needs. Our success with Roto-Rooter is one of numerous examples of the efficacy of our methods. If you’re ready to launch your company into the sales stratosphere, contact JumpSIX today.

CONTACT US

1335 E. Bradford Parkway, Springfield, MO 65804   |   417.799.2233   |   info@jumpsixmarketing.com

© Copyrights JumpSIX Marketing . All rights reserved.

© Copyrights JumpSIX Marketing 2017. All rights reserved.